Subway Bounce

Company: MSA
Role: Motion Graphics, Editor
Software: Adobe After Effects

As per most of what I did for Subway, for this spot I was given a graphic layout from the MSA creative department and asked to make a “bouncy” energetic commercial. I chose a very energetic piece of music with a very distinct beat and used the beat to drive the motion of the elements. If you watch closely you can see that the dot pattern pulsates and pushes the price up and down based on the intensity of the bass. In addition to matching the motion to the music I also focused on creating a cool random-bands wipe effect that adds to the energy of the spot.